The League holds a brainstorming session, or sources together all suggestions from members to really get some creative names that’ll have the Loser regretting all the missteps of last season.

Once a name is decided upon, get rolling on a logo - is it a wacky AI creation that fits with the name, or simply just an embarrassing photo of the Loser?

The loser is forbidden from changing their name until the season ends. If they try, the league can impose an additional penalty (e.g., losing draft picks or paying a fine).