The league sets the engagement (likes/views/re-post) goal that the user must hit and what platform it needs to be on. Make sure the engagement goal is reasonable or somewhat attainable.

The Loser must post daily - what they post is up to them. Will it be hopping on the latest dance trend, dropping their hottest takes, or getting a celebrity or athlete to respond to them or engage with them somehow?

If the Loser strikes gold right away or soon, then good for them! If not, they may need to start begging for likes in order to reach their goal.

The Loser reaches their goal, and celebrates their new found social media fame (or infamy).